ADAM LEVINE MENSWEAR
Working with Adam Levine himself, I created the original concept for his eponymous line. It started with Adam showing me his favorite pieces right out of his closet. I followed up with extensive amounts of research on his aesthetic and lengthy market research to figure out how to interpret his look into a sellable line. The below is the culmination of many months of work including the creation of a brand bible and the logo/labels for the brand, not to mention the clothes themselves Below is a sampling of the Fall '13 Collection that launched at Kmart. All products you see below were designed, produced, and styled under my direction.
MENswear ACCESSORIES
In addition to apparel, we provided some accessories. I was able to collaborate with an accessories vendor to create a line of accessories that would compliment the apparel collection. We made sure the colors and patterns were tasteful and neutral enough that they could be worn easily with the rest of the collection.
